Electronic Arts have announced that it is establishing the Jacksonville Tribute – a fundraising initiative to support victims of last Sunday’s shooting at a Madden tournament event in Jacksonville, Florida.
Making the announcement on Twitter, EA pledged to kick start the fund with a donation of $1 million and will be opening up the initiative to allow members of the public to contribute. All proceeds from the fund will go towards supporting the victims of the attack, as well as the families of Taylor Robinson and Elijah Clayton, who both lost their lives.
— Electronic Arts (@EA) August 30, 2018
In addition to the fund itself, EA will be hosting a live stream in the victims’ honor in one week on September 6, 2018. No details on what the stream will entail have been announced.
Last Sunday’s incident, which saw a participant at the Madden tournament turn a gun on attendees, has led to an outpouring of support for the victims on social media, as well as promoting a closer look at security for such events; organizers for the upcoming PAX West Convention confirmed that they have increased both private security and law enforcement for the duration of the event.
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